Audemars Piguet Opens Hôtel des Horlogers, Its First Luxury Hotel in Switzerland
A newly reimagined Hôtel de France.
Audemars Piguet has opened its first-ever luxury hotel in the Swiss Village of Le Brassus. The Hôtel des Horlogers, previously known as Hôtel de France, which opened in 1857, has been reimagined by AP with the help of Bjarke Ingels Groupe and Swiss design firm, CCHE.
The Hôtel des Horlogers was designed to integrate the smooth topography of the Vallée de Joux, known as the birthplace of Swiss horology and the home to four Ski resorts. The interiors of the hotel were designed with sustainability in mind and inspired by the hotel’s natural surroundings, using locally sourced wood and stone with every room incorporating warm décor and promising stellar views of the Risoud forest.
The newly reimagined space includes two new restaurants and a bar led by the three-Michelin-star French chef Emmanuel Renaut. Designed in partnership with French firm AUM Pierre Minassian, its renovations took four years to complete. The 50-room hideaway is situated next to AP’s main headquarters, Jaeger-LeCoultre Manufacture, and the Musee Atelier Audemars Piguet, allowing guests to easily explore the legacy watchmakers through several curated packages while enjoying their stay.
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