Basel, Switzerland: With approximately 90% of all shoes ending up in landfills around the globe, Swiss brand VYN is banking on a sustainable solution with their new collection of premium trainers.
Designed in Basel and handcrafted in Italy, the brand spent over a year reengineering the sneaker’s structural foundation before launching its final product in 2019. The result is a customizable and repairable sneaker that minimizes unnecessary waste and increases the product’s lifecycle.
Founded by Stefan Mathys, formally of Harry’s of London, and Catherin Meuter, who worked on Giorgio Armani’s footwear design team, the Swiss duo united to launch their own label inspired to create a difference in the industry.
Designed with an interchangeable heel and back wall that can be easily replaced, the VYN sneaker feels durable and comfortable on the foot. According to Mathys, the heel and back wall are among the first components of a sneaker to deteriorate from use. Their design not only increases the shoe’s lifecycle, but it also saves the customer money in the long run, and it helps eliminate greenhouse gas emissions which rivals air travel.
Available in five colorways across suede and leather, VYN is a seriously impressive piece of engineering that caught the attention of editors from Monocle and Esquire within its first year of release. In 2024, we’re applauding innovative ideas from brands helping to move our industry forward without sacrificing usability and quality.
To shop VYN, visit vyn.one